Voice search optimisation

Voice Search is No Longer a Novelty

Voice search is no longer a novelty; it’s a growing part of how people search for products, services, and information. According to Statista, experts predict that 8.4 billion digital voice assistants will be in use worldwide by 2024. According to statistics gathered by Huddle Creative, more than 1 billion voice searches take place every month. More than 50% of adults reported that they use voice search daily and 27% of people use voice search on mobile. Voice search assistants answer 93.7% of search queries on average.

• Voice searches are often longer, conversational, and question-based.
• They tend to focus on local, immediate needs.
• Voice assistants tend to pull from the top-ranking result — or what’s called ‘Position Zero’.

If your website isn’t optimised for voice search, you’re missing out on valuable traffic and falling behind competitors who are ready to answer voice queries.

What is Voice Search?

Voice search is a way of searching the internet using spoken commands, instead of typing queries into a search bar. Powered by voice assistants like Siri, Alexa, Google Assistant, and Cortana, it allows users to ask questions and receive spoken answers or actionable results.

For example:

• Typed search: “Best coffee shop in London”
• Voice search: “Hey Google, where’s the best coffee shop near me?”

Voice search is becoming a core part of everyday life, with users asking questions, making purchases, booking services, and even managing their daily schedules through smart speakers, mobile phones, and in-car systems.

• Voice queries are longer and more conversational. Users speak in full sentences, often starting with phrases like “How do I…” or “What’s the best…”
• Voice searches are more likely to be local. Many queries focus on “near me” searches for immediate answers.
• Voice assistants often provide one answer. Unlike traditional search results, where users see a list of options, voice search usually returns one featured answer, known as Position Zero.

Voice search isn’t a passing trend; it’s changing how people find businesses online. If your website isn’t optimised to provide clear, concise answers to spoken queries, you risk being invisible to a growing audience.

Our Voice Search Optimisation Services

Conversational Keyword Research

Traditional keyword research focuses on short, transactional terms, but voice search queries tend to be longer and more conversational. We identify the questions your audience is asking and optimise your content to answer those queries in a natural, conversational tone.

For example:

• Text search: “Italian restaurant London”
• Voice search: “What’s the best Italian restaurant near me that’s open now?”

We ensure your content aligns with how people speak, not just how they type.

Featured Snippets and Position Zero Optimisation

Most voice assistants pull their answers from featured snippets. These are the top results Google displays for a query. We help you optimise your content to win featured snippets, by:

• Structuring your content with clear headings and answers.
• Creating FAQ sections that match voice queries.
• Answering questions concisely to improve your chances of being read out by a voice assistant.

If you’re not aiming for Position Zero, you’re missing out on the biggest opportunity in voice search.

Schema Markup and Structured Data

Voice assistants rely heavily on structured data to understand your website’s content. We implement schema markup to ensure your website’s key information, like business hours, location, reviews, and products — is easily accessible to voice assistants.

This includes:

• FAQ schema.
• How-To schema.
• LocalBusiness schema.

Structured data helps Google and voice assistants understand your content more clearly, increasing your chances of appearing in voice search results.

Local Voice Search Optimisation

Voice searches are often local in nature, with users asking for nearby businesses and services. We optimise your Google Business Profile and local SEO strategy to ensure your business appears in voice search results for location-based queries like:

• “Where’s the nearest plumber?”
• “What time does [business name] close?”
• “Best coffee shop near me.”

By improving your local presence, we help you capture voice search traffic from people ready to take action.

Mobile and Core Web Vitals Optimisation

Most voice searches happen on mobile devices. We ensure your website is mobile-friendly and technically optimised to meet Google’s Core Web Vitals standards, including:

• Fast load times.
• Responsive design.
• Smooth user experience.

If your site is slow or difficult to navigate on mobile, you won’t rank in voice search results.

Reputation and Review Management

Voice assistants often pull business recommendations from review sites like Google Reviews, TrustPilot, and TripAdvisor. We help you:

• Gain more positive reviews.
• Respond to customer feedback.
• Ensure your online reputation reflects your expertise.

A strong reputation isn’t just good for your business; it can be critical for voice search visibility, especially in local searches.

Why Voice Search Optimisation Matters

Voice search isn’t just a trend; it’s the future of search. Here’s what you stand to gain with voice search optimisation:

Who Needs Voice Search Optimisation?

Voice search optimisation is essential for businesses that:

• Want to capture mobile and smart speaker users.
• Rely on local traffic and “near me” searches.
• Need to improve their featured snippet performance.
• Want to future-proof their SEO strategy as search behaviour evolves.

This includes:

• Local service providers.
• E-commerce stores.
• Restaurants and hospitality businesses.
• Healthcare providers.
• B2B companies looking to increase their visibility.